One thing about auto repair businesses that often gets overlooked is first impressions. Your waiting room is the first part of your business your customers will be seeing, and yet is often regarded as an afterthought. Following these five waiting room improvement tips will get you more customers.
Did you know your auto repair shop waiting room is an important resource that can help to grow your business?
One thing about auto repair businesses that often gets overlooked is first impressions. Your waiting room is the first part of your business your customers will be seeing, and yet it’s usually garage owners’ last thought. The tone you set in your customers’ minds can influence everything:
- How they perceive the quality of you work
- How willing they are to be upsold
- The personal connection they have with your brand, and how likely they are to come back or recommend you to their friends
So what can you do to make your waiting room a more interactive environment, as well as using it to generate more business?
- Free WiFi
Times are changing and magazines just aren’t going to cut it anymore. Not only have print publications declined in popularity, but stocking your waiting room with newspapers and magazines has another inherent set-back: you’re never going to please everybody. What are your options when ordering reading materials? You could order what you like and please a few people. You could order a wide range of magazines and wind up paying a fortune each month. Or you could buy a cheap WiFi router from your local big box store and give everyone what they want.
- Social Media Kiosk
Along with #1, embracing new technology is key for keeping customers patient and happy. So what about customers who don’t have a smartphone or tablet? Setting up a computer for their use gives you a unique position to influence their online behavior. When using your computer, the default home page/wallpaper can urge them to follow you online (on Facebook and Twitter, for example). You may want to disable access to competitors sites, however, to avoid comparison shopping.
- Sign Up List for Promotional Text Messages
One of the best ways to directly reach your customers is through their cell phones. Text messaging has gone mainstream, and being able to get your offers and promotions right into your customers’ pocket is no longer a fantasy. Setting up a signup form in your waiting room for special offers or discounts can give you a direct marketing line to your customers. With a captive audience, you can turn this formerly wasted time into a productive marketing opportunity.
If you’re looking for a way to help your business needs, you should consider something more reliable and flexible than risking it all on a daily deal. A merchant cash advance offers an easy way to get the money you need to boost your advertising efforts without the difficulty and requirements of a traditional bank loan. Contact Principis Capital today to find out what we can do for you!