There are an estimated 254.4 million registered cars in America today. It’s not surprising, then, that auto detailing is a such hot industry to get into. There is a huge demand for body work, but that doesn’t make running your business any easier. Cars may have complicated inner-workings, but they follow simple principles that don’t change. Business isn’t always so straightforward and it’s much easier to get stuck in a rut. If you’re looking to increase your auto detailing profits but don’t know where to start, here are a few ideas.
Duplicating Labor to Increase Auto Detailing Profits
When you’re in a good market, sometimes the only thing limiting how many customers you get is how many cars you can service at once. Even if you store cars in a back lot, increasing the wait time on those vehicles can frustrate customers and make them less likely to return. The solution is to take on new staff and train them to do the most requested service options. Have them mirror you until you’re sure that they can provide an identical level of quality to their detailing. Now, increase your overhead does mean you’ll make less money per vehicle, but by expanding the number of customers you can work on at once will greatly increase your overall profits.
Increasing Operational Efficiency Can Increase Auto Detailing Profits
According to AutoDetailingNetwork, surveys of detailers show that typical complete details (minus the engine compartment) take about 4 hours of labor. How long is your business taking to perform a detail job? You can increase your efficiency and cut down on the time each job takes by making sure you have the right chemicals on hand and that you’re using tools that cut down on manual labor. Be sure to talk to your crew and find out what they spend the longest time doing. There may be training videos or instructional guides that will help them master certain skills.
Increase Auto Detailing Profits By Adding Profit Centers
Many business owners fall into a rut when they’ve “hit the wall” and can’t find any more services to offer their local community. As important a service as auto detailing is, there is a ceiling on how much you can charge for basic service. The secret is to find new profit centers to increase revenue by adding premium options to your packages. For example, you could offer polymer paint sealant instead of a standard wax coating for paint work. Including a complete Scotch Guarding of carpeting and upholstery is another way to sell additional services to your customer base. Be creative and don’t be afraid to survey your customers to find out what services they wish you’d offer.